I was blessed to have snagged a seat to the recently concluded Digital Influencers Marketing Summit. Now on its 7th year, the #dimsummit is DigitalFilipino‘s “unique conference designed to motivate, empower, inspire” digital marketers in digital leadership and social media marketing tactics.
The speakers were very generous in sharing their best practices. Here are my favorite takeaways:
Yam Dela Cruz, the socal media manager of Salamat Dok schooled us on successfully managing and growing a Facebook community.
- Experiment with generally interesting content – don’t be afraid to mix up infographics, videos, posters, etc.
- Plan your content – Schedule your content based on interaction from your community. Some of your followers may be on a different time zone.
- Observe non-followers – Don’t just focus on your followers, try and understand the untapped market. Identify them and see how you can reach out to them.
- Adjust content for free data users – Free data users can’t access media (photos, videos) on their devices. So, it’s important to find a way to incorporate the media’s message in the caption without nauseating the paid data users. Read: Don’t repeat the message verbatim.
- Empower fans – Identify active followers and empower them to answer queries on your behalf, to encourage other followers to be more active on the page, and essentially help manage the community.
- Use different types of languages – Pag nag-Tagalog ang kausap, mag-Tagalog din. If Taglish, that could also work.
- Be visual – Create interesting images. Use vibrant, eye-catching color schemes and compositions.
- Engage – As much and as often as possible. Be sincere.
- Have a sense of humor
- Repost other people’s content – Not all posts have to be self-generated. Share content that are related to your brand and relevant to your audience.
- Humanize your page – People relate to people. Be human.
Email Marketing Expert Paul Pisig showed us the basics of digital guerilla marketing.
- Unconventional Marketing – Stand out with an out-of-this-world idea.
- Low-budget campaigns don’t need to suck. You just have to be creative.
- The campaign has to be imaginative, daring, and energetic.
- Have an element of surprise – Shock and awe approach. Disruptive is newsworthy.
- Take risks
Mannix Pabalan of Hashtag Digital shared his insights on “Making People Buy Online”.
- Selling online is not about selling a product. It’s about selling your blog/style/persona.
- Data. Data. Data. – Make smart, data-driven decisions. Understand your date, understand your buyers, understand your business.
- Growth objectives of a website – Modernize, Optimize, Monetize. Repeat.
- Viewership – 83% of website visitors only read content above the fold.
- Traffic should lead to conversion. If it doesn’t, analyze and innovate.
Mommy Mundo‘s Janice Villanueva focused on marketing to mommies, be it a product, event, or advocacy.
Here are her tips:
- Step into the reader’s shoes.
- Meet up with your readers – This is the best way to connect with them.
- Understand your audience by how they respond to your campaigns – Mommy Mundo holds campaigns where mommies identify the kind of women (working, stay-at-home, etc) and moms (breast-feeding, bottle-feeding, etc) they are. They also ask their community members to participate in online workshops so they can better serve them.
- Keep vision in focus – The best motivator is your “Why”. Keep coming back to it.
Dr. Kyla Talens of Skin Philosophie shared her journey in transforming to a digital influencer.
- Stand out by being authentic – I can relate to Dr. Talens because, like myself, she struggled with acne in the past. That episode fueled her drive to excel in skin care and to make it an affordable luxury for all.
- Engage followers – Skin Philosophie sees to it that all queries, messages, and comments are properly and quickly answered.
- Collaborate with digital influencers – It’s best to seek help of others. You can accomplish more in less time.
- Synergy with other brands – Look out for brands that your brand can have a beneficial association with.
- Go offline – Accept speaking engagements, grace public events, and meet people.
Marv De Leon gave an interesting talk about podcasting. I listen to podcasts of my favorite pastors but it never occurred to me to make a podcast myself. So, this got me curious.
- Attend workshops – Hone your craft. Make sure you have the skills to do it.
- Validate your idea – Ask those in the business if your idea is good before your plunge head on.
- Be authentic – The only way you can make it work is if you are true to yourself.
- Be a Giver, not a Taker – Offer value to your audience. It only takes someone 4 seconds to decide whether you’re a Giver or a Taker. Givers gain people’s trust, Takers don’t.
- Nurture your audience – Again, offer value.
- Focus on progress, not perfection – Otherwise, you will never get started.
- In fantasy or action movies there’s always a Hero (Luke Skywalker) and a Guide (Master Yoda) – Be the latter. Everyone needs a guide.
Jason Dela Rosa of One Network Ecommerce discussed how they are “Changing the Game in Social Ecommerce”. They are making online selling and reselling easier, faster and more organized.
Ila Cruz of Sun Life Financials gave us a peek into how brands decide on bloggers and digital influencers to engage.
- Connection – Engage people who matter most not just those who have the most followers
- Context – Express, not just impress. Be clear, be relevant.
- Confidence – Make an impression, not just serve impressions. Share experiences, not just product information.
- Consideration – Find a way to relate, not just dictate. 61% of buyers go online to research before making a purchase. 63% of consumers aged 25-44 trust relatable influencers. Keyword: Relatable.
- Writing style of influencer – Brands look at tone, originality, and frequency of update.
- Engagement – Management of social media properties and stats.
- Brand fit – Brands look at your tagline, categories, About Me section, affiliations, and existing brand partnerships.
A panel of leading digital influencers talked about their experience as online lead generators. Joemar Belleza, Apple Allison, Genesis Reonico, Grace Nicolas, and Emiliana Sison gave tips on capitalizing on digital influence to generate leads for brands.
- Content – Be consistent in updating. Use your personal story. Memes are a good way to gain interaction from market.
- No perfect online lead generation process – Experiment. Analyze. Calibrate. Repeat.
- Relationship marketing – Build, grow, nurture your relationship with your audience.
- Be credible – Maintain integrity especially in marketing your product or service. Don’t embellish.
- Be determined – It’s not easy so keep your eye on the ball.
Again, my deepest gratitude to DigitalFilipino for the invite. It was a truly splendid experience.
A purpose-driven, service-oriented, authentic digital identity will make you stand out — this is my biggest takeaway. *Rolls up sleeves* Let’s do this!